Seoul Pass service, including this website ('web', 'site'), are brought to you by Travolution Inc., ('us', 'we', 'our' or 'Seoul pass'). We take the privacy of our users ("you", "your" or "yours" as the context requires) very seriously.
We ask that you read this Privacy Policy carefully as it contains important information about how we will collect, use and disclose your personal data.

Privacy Policy
1. "Personal data" means data about a person who can be identified (i) from that data, or (ii) from that data and other information to which Seoul Pass has or is likely to have access ("personal data").
2. By interacting with us using your personal data, or submitting your personal data to us, or signing up for any products, services or activities offered by us, you acknowledge and agree to the collection, use and disclosure of your personal data for the purposes set forth in this Privacy Policy.
3. We reserve the right, at our sole discretion, to change or modify any parts of this Privacy Policy at any time. You should periodically visit this page to review the current Privacy Policy so that you are aware of any revision to which you are bound. If we do this, we will post the changes to this Privacy Policy on Seoul Pass service and update the “Last Updated” date at the top of this Privacy Policy.

Information We Collect
1) Personal Data provided by You
We will obtain personal data about you whenever you complete an online form. For example, we will obtain your personal data when you register to use a Seoul Pass service, send us feedback for our service, contact us for any inquires, sign up to a service, enter a competition, or make a booking or purchase. We may also obtain sensitive personal data about you if it is necessary to provide you with the service (especially when you reserved some sorts of tours). In such cases, we will use the data only for the purpose stated when collecting and manage it appropriately in accordance with this Privacy Policy.
The provision of your personal data to Seoul Pass service is basically your choice. However, if you choose not to provide any personal data, you may not be able to use certain features of Seoul Pass service.
If you give us information on behalf of someone else, you warrant that the other person has appointed you to act on his or her behalf and you will:
  • Notify the person of our processing of the personal data in accordance with this Privacy Policy;
  • give us, if necessary, consent on his or her behalf to the processing of the personal data;
  • give us, if necessary, consent to the transfer of his or her personal data abroad.

2) Data automatically collected in the course of your use of the Site; Cookies
We may track your use of Seoul Pass service through the use of cookies and similar tracking technologies. For example, we may track how many times you visit, what pages you move to, traffic data, your computer's IP address and the originating domain name of a user's internet service provider. This information helps us to improve our service and build a profile of our users. On most web browsers, you will find a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. You will find more details about cookies and similar technologies that we use, in our Cookies Policy.

3) Our Use and Retention of Personal Data
Generally, we collect personal data in order to provide our products and services to users, and to personalize and improve our Services and customer experience on Seoul Pass service. Personal data collected by us may be used:

  • to provide you with service information, and news;
  • to operate the services offered via Seoul Pass service;
  • to contact you for feedback about our Services;
  • to conduct research about our customer base or services;
  • to make your reservation and order requests;
  • to process your payments;
  • to inform you of promotions, offers, surveys, events, products, and services, which may be of interest to you.
  • to customize your online experience according to your chosen interests and preferences and enhance your current and future visits to Seoul Pass service or use of our Services;
  • to reduce credit risk, detect and protect us against error, fraud and other criminal activity;
  • to comply with law, the requests of law enforcement and regulatory officials, or orders of court; and
  • to enforce our legal rights and remedies.

We always have a Korean legal basis and and EU GDPR to process your personal data. In most cases the legal basis will be one of the following:
  • to fulfill our contractual obligations to you, for example to provide the services, to ensure that invoices are paid correctly. Failure to provide this information may prevent or delay the fulfillment of these contractual obligations
  • to comply with our legal obligations, for example obtaining proof of your identity to enable us to meet our anti-money laundering obligations
  • to meet our legitimate interests, for example to understand how you use our products services and to enable us to derive knowledge from that, which allows us to develop new products and services. When we process personal data to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.

We may obtain your consent to collect and use certain types of personal data when we are required to do so by law (for example, in relation to our direct marketing activities and sensitive personal data). If we ask for your consent to process your personal data, you may withdraw your consent at any time by contacting us using the details at the end of this privacy notice.

We are not in the business of selling your information. There are, however, certain circumstances in which we may share your personal data with certain third parties without further notice to you, such as the following situations:
  • If you choose to book or purchase a Host Service through Seoul Pass service and/or our Services, then we will provide share certain personal data to the applicable Host so that the Host may contact you. You agree that Hosts may contact you through our Services solely for the purpose of providing Host's Services;
  • As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, personal data may be part of the transferred assets;
  • We, like many businesses, sometimes hires other professionals or companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we engage other organizations, agents or service providers to perform a function of this nature, we will only provide them with the information that they need to perform their specific function;
  • We may disclose your personal data if required to do so by law or in case that it is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Seoul Pass service, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.

Personal data provided by you will be retained as long as the purpose for which the data was collected continues. We will keep your personal data for as long as we have a relationship with you, and for a period of 5 years thereafter.Thereafter, we will destroy or delete the information, or remove the means by which the data can be associated with you, unless its retention is required to satisfy legal, regulatory, accounting or other business requirements or to protect our interests.

Your Rights
You have certain rights regarding your personal data, subject to local law. These include the following rights to:
  • access your personal data
  • rectify the data we hold about you
  • erase your personal data
  • restrict our use of your personal data
  • object to our use of your personal data
  • receive your personal data in a usable electronic format and transmit it to a third party (right to data portability)
  • lodge a complaint with your local data protection authority.

If you would like to discuss or exercise such rights, please contact us at the details specified in the section 7. "Questions or Concerns". However, please note that your rights of privacy or personal data will not be absolute rights so we may not be responsible for accepting your requests when the law permits us not to do so.
We encourage you to contact us to update or correct your information if it changes or if the personal data we hold about you is inaccurate. We will contact you if we need additional information from you in order to your requests.

Data Security and International Transfers
We take reasonable steps to protect personal data provided to us via Seoul Pass service from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. We will use technical and organizational measures to safeguard your personal data, for example,
  • access to your account is controlled by a password and username that are unique to you;
  • we store your personal data on secure servers;
  • payment details are encrypted using secure sockets layer technology.

While we will use all reasonable efforts to safeguard personal data, you acknowledge that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the Internet. Because of the global nature of our business, the data that we collect from you may be transferred to countries whose data protection laws are not as comprehensive as those from where you are based.

This Privacy Policy does not apply to any personal data collected by Seoul Pass service other than Personal Data collected through Seoul Pass service and/or our Services. This Privacy Policy shall not apply to any unsolicited information you provide to Seoul Pass service through Seoul Pass service or any other means. This includes, but is not limited to, information posted to any public areas of Seoul Pass service, such as bulletin boards, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, "Unsolicited Information"). We shall not be responsible for any Unsolicited Information unless we get aware of it, and we shall not have any duty for protecting such Unsolicited Information beyond our control.

Seoul Pass service does not knowingly collect personal data directly from children under the legal age of their respective jurisdictions ("Minors"). If you are a Minor, please do not submit any personal data through Seoul Pass service. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal data on Seoul Pass service without their permission. If you have reason to believe that a Minor has provided personal data to Seoul Pass service through Seoul Pass service, please contact us, and we will endeavor to delete that information from our databases.

Questions or Concerns
Please direct any questions or concerns that you may have regarding our handling of your personal data to:
  • In charge : BAE INHO
  • Tel : +82-2-6264-1115
  • Email :

Also, In order to Korean law, other personal information If you have any questions regarding the Privacy Complaint Center, information protection mark, authentication commission, Prosecutor’s Office Internet criminal investigation center, Cyber Crime, etc. can contact;
  • Privacy Complaint Center: phone +82-118 / E-mail /
  • Privacy Mark Certification Committee: Tel +82-2-580-0533 /
  • Prosecutor’s Office Internet criminal investigation center: Tel +82-2-3480-3600 /
  • Cyber Terror Response Center: Tel +82-2-392-0330 /

This policy was posted in May 2019.

top button arrow
top button arrow