SM Town is a SM memorial hall in Samseong COEX. The place also operates SM Surround Viewing Theatre, which uses the latest technology to reproduce the scene of the concerts of SM singers, such as TVXQ, EXO, Girl’s Generation, SHINee, Red Velvet, etc, for fans who missed that. In addition, they sell various goods for fans to reminiscing the charm of their singers. From concerts to musicals with SM singers, the place is MUST VISIT PLACE for SM fans!
2F SMTOWN GIFTSHOP
It is the celebrity suggested unique lifestyle shop, where you can buy the limited edition of artists’ goods(which are actually worn items)IT items picked by artists, global branding, and special items made from the collaboration of designers and artists. Buy a variety of goods here, often visited by EXO Chan Yeol and his stylists!
3F SMTOWN MUSEUM
The place is combined cultural space, where you can see SM artists’ producing process. From gift shop, where you can buy special goods only in SMTOWN Museum, to photo printings, to MCN Studio, where you can enjoy live broadcasting run by SM artists, and to Virtual Reality experience hall, where you can take pictures with your loving artists, feel and experience the images and traces of SM artists!
4F SMTOWN CAFE / MARKET
It is the place where you can enjoy your favorite artists’ desserts. By collaboration with popular dessert brands, SM artists’ new album concept and characters came alive into limited desserts. Enjoy SM artists’ works through desserts:)
5F SMTOWN THEATRE
Korea’s first hologram theater that combines the latest technologies and contents.
School OZ GALA Hologram Musical
The musical offered different feelings. With the fantastic lights, SUHO from EXO darted in and out of the space nearby, XIUMIN on the other side, followed by KEY from SHINee’s, LUNA from f(x), and SEULGI from Red Velvet, vividly whipped around like magic! SM invites you to join in an immersive magic world at a multi-format theater where Korea’s first hologram live performance is possible.
• Hologram Musical?
Awesome immersion with an ultra large 40m wave façade that surrounds audiences at 270 degrees. Also, with a total of 770 seats and 180-degree semi-circle 9.1 surround system, fans can enjoy the vividness of music and voice of artists.
School OZ GALA - BEGINNING OF DESTINY Synopsis
The last millennium year when the Great Knight can be born. The day before the election of the graduates of School 'Oz', Dorothy is kidnapped by Witch!! Oscar, Diana, Hans, David, Aquila, and Betty start adventure around the world to find her...
• Actors: TVXQ Max / F(x) Luna / SHINee KEY / EXO Suho / EXO Xiumin / Red Velvet SeulGi
• Subtitle: English / Chinese / Japanese