SM Town is an SM memorial hall in Samseong COEX. The place also operates SM Surrounding Theatre, which uses the latest technology to reproduce the scene of the concerts of SM singers, such as TVXQ, EXO, Girl’s Generation, SHINee, Red Velvet, etc, for fans who missed that. In addition, they sell various goods for fans to reminiscing the charm of their singers. From concerts to musicals with SM singers, the place is MUST VISIT PLACE for SM fans!
2F SMTOWN GIFTSHOP
It is the celebrity suggested unique lifestyle shop, where you can buy the limited edition of artists’ goods, actually worn items, IT items picked by artists, global branding, and special items made from the collaboration of designers and artists. Buy a variety of goods here, often visited by EXO Chanyol and his stylists!
3F SMTOWN MUSEUM
The place is combined cultural space, where you can see SM artists’ producing process. From gift shop, where you can buy special goods only in SMTOWN Museum, to photo printings, to MCN Studio, where you can enjoy live broadcasting run by SM artists, and to Virtual Reality experience hall, where you can take pictures with your loving artists, feel and experience the images and traces of SM artists!
4F SMTOWN CAFE / MARKET
It is the place where you can enjoy your favorite artists’ desserts. By collaboration with popular dessert brands, SM artists’ new album concept and characters came alive into limited desserts. Enjoy SM artists’ works through desserts:)
5F SMTOWN THEATRE
Korea’s first hologram theater that combines the latest technologies and contents.
Surround Viewing is made out of 3 different angled cameras’ footages shoot at a live concert in which that cover all 3 sides of the screen. Mix with concert and ICT (Information Communication Technology), SM Entertainment offers a new, yet live-like concert experience that can be viewed anywhere in the world.
• Great opportunity to see and meet the heat of live concerts of SM Entertainment singers on 3 sides of the screen!
• Great opportunity to own 3D figures of SM artists after a realistic performance!
• Move to a hand-printing space, compare your palm with your artists, and take a picture of it!
• EXO PLANET #3 The EXO’rDIUM [dot] (133 minutes)
• EXO PLANET #3 The EXO’rDIUM in Seoul (139 minutes)
※ Due to editing problem, few tracks have been deleted. Apologies for the inconvenience.
• EXO PLANET #2 The EXO’luXion [dot] FULL VERSION (140 minutes)
• 2015 EXO-Love CONCERT in DOME (140 minutes)
• EXO PLANET #4 – The EℓyXiOn (175 minutes)
• TVXQ! SPECIAL LIVE TOUR - T1STORY - &...! FULL VERSION (170 minutes)
• f(x) the 1st concert DIMENSION 4 - Docking Station (150 minutes)
4. Girl’s Generation
• GIRLS' GENERATION 4th TOUR - Phantasia - in SEOUL (145 minutes)
5. Super Junior
• SUPER JUNIOR WORLD TOUR "SUPER SHOW 6 ENCORE" (150 minutes)
• SHINee WORLD V (145 minutes)
7. Red Velvet
• Red Velvet 2nd Concert [REDMARE] (122minutes)
• NCT 127 1ST Tour ‘NEO CITY : SEOUL – The Origin’(134 minutes)