SM Town is an exclusive SM memorial hall at Samsung COEX. Operating SM Theater with the latest technology, to recreate the past concert for the fans who missed out. Also sells souvenirs and goods of various SM Artists such as TVXQ, EXO, Girls' Generation, and Red Velvet. The museum on the third floor is a complex cultural space where you can feel and experience SM artists' looks and footprints. From souvenirs to information about the singers' past concerts and photos of artists that are only displayed in the museum.
• A space where you can admire music albums, photo books, and music, along with the story of an SM artist's album until it's produced.
• A special place to view SM Artists' costumes, props, and activity archives.
• Special exhibition showing the images of never-before-seen SM Artists.
• A space to see the brilliant stages of SMTOWN LIVE concerts, artists in backstage, and information of concerts in the past.
• Souvenir shop to print photos and purchase special items only available at SMTOWN MUSEUM.
SM Museum Experiential Program
• MCN Studio : Open Studio with a new concept where you can see lives broadcasts hosted by artists.
• AR Photo with Artist : Augmented reality experience where you can take photos with the artists.
• Recording Studio : A space to experience everything in the studio that artists recorded in!