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COEX SM Town Museum Discount Ticket

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  • 1. Combined cultural space to feel and experience the images and traces of SM artists.
  • 2. With the latest technology, you can see SM Artists at a close distance.
  • 3. You can purchase special items from the SM Souvenir Shop for SM Artists!
  • 4. Shows you the concert again on the 5th floor, for all the fans who could not attend the concert.
  • 5. Take a picture with your favorite Artist using the AR Technology!


SM Town Museum Discount Ticket
₩ 18,000
₩ 16,000

Date & Time


₩ 18,000 ₩ 16,000 (11% OFF)

Option details

SM Museum Ticket
Experiential Program

[Not Included]
AR Photo Print(Available to purchase on site)
Personal Expenses


SM Town is an exclusive SM memorial hall at Samsung COEX. Operating SM Theater with the latest technology, to recreate the past concert for the fans who missed out. Also sells souvenirs and goods of various SM Artists such as TVXQ, EXO, Girls' Generation, and Red Velvet. The museum on the third floor is a complex cultural space where you can feel and experience SM artists' looks and footprints. From souvenirs to information about the singers' past concerts and photos of artists that are only displayed in the museum.


• A space where you can admire music albums, photo books, and music, along with the story of an SM artist's album until it's produced.


• A special place to view SM Artists' costumes, props, and activity archives.


• Special exhibition showing the images of never-before-seen SM Artists.


• A space to see the brilliant stages of SMTOWN LIVE concerts, artists in backstage, and information of concerts in the past.  


• Souvenir shop to print photos and purchase special items only available at SMTOWN MUSEUM.



SM Museum Experiential Program

• MCN Studio : Open Studio with a new concept where you can see lives broadcasts hosted by artists. 


• AR Photo with Artist : Augmented reality experience where you can take photos with the artists. 


• Recording Studio : A space to experience everything in the studio that artists recorded in!

Operating hours

Everyday: 11:00 ~ 20:30(Last admission 7:30PM)

How to use

1. Check mobile/ email voucher after making the reservation.

2. Present the voucher and passport at the ticket counter on 3F.

3. Redeem an actual ticket an enter.

How to go

• Enter millennium square through the path connected to Exits 5 and 6 of Samseong Station (Subway line 2)  walk through millennium square then you will arrive at SMTOWN@coexartium
• CLICK HERE to check bus information in details. 


1. Infants under 36 months are free to enter. ※legal evidence required (Passport)

2. On the last Wednesday of every month, you can purchase at a more reasonable price on site.

3. Food or drinks are not allowed to brought in the exhibition hall (Bottled Water accepted). Please arrive earlier before entering and be ready and organized to enter.

4. This MUSEUM does not accept gifts, wreaths, or fan letters.

5. From 1st of September to 31st of December the entrance time has been changed : 11:30AM ~ 8:30PM / Last entry : 7:30PM

6. Please have your passport with you when redeeming the ticket. If you have any issue when redeeming the ticket because the  name on passport is different to the reservation name, please contact the CS Team (on +82-26264-1115).

Refund Policy

• Cancellation 1 day before 5PM(KST) : 100% Refund

• Cancellation after : No Refund

Guide Language

Language is Irrelevant


SMTOWN@coexartium, 3F, 513, Yeongdong-daero, Gangnam-gu, Seoul, Korea
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COEX SM Town Museum Discount Ticket

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